I Already Have Social Media. Why Bother With a Website?

Starting a business in Australia today without a website is more common than you’d think — but it’s also a big opportunity missed. Sure, social media helps you connect with customers, but a website is still your best foundation for growth, credibility and long-term success.

1. More Than Half of Aussie Small Businesses Still Don’t Have a Website

You read that right. About 59% of Australian small businesses don’t have a website, and that number goes up to 65% in regional areas. Many owners think their business is “too small” or social media alone is enough — but that’s a risky assumption. That means if you do put a website live, you instantly stand out from a large portion of your competition.

2. Aussies Live Online and Use Search to Find You

In 2025, 97.1% of Australians are online, and nearly 78% of the population are active social media users. But here’s the key: just because people are on social doesn’t mean they buy there. A website makes you discoverable on Google and other search engines — where Australians actually go when they’re serious about buying or learning about a business.

And research has shown that Australians are less likely to buy directly from social media if a business doesn’t have a website — customers often look for that online home before they trust you with their money.

3. Social Media Can’t Replace Your Digital Headquarters

Social platforms are brilliant for engagement — building community, conversations and awareness. Social media is cheap and effective for promotions and helps drive traffic back to your online home.

But remember:

✅ You don’t own your social profile — the platform does. 

✅ Algorithms can change overnight and reduce your reach. 

✅ Accounts can get suspended or hacked. 

✅ You often can’t capture customer info the way you can on your own site.

A website is yours forever — with full control over design, messaging, customer data and search visibility.

4. A Website Builds Trust That Social Can’t Fully Replace

Australian customers are familiar with researching businesses online. A professional website sends a message that you’re serious, credible and open for business — much more than just a social page. It’s where customers can fully explore your services, products, pricing and story in one place.

5. The Best Strategy? Use Both — Website + Social

The smart approach isn’t “either/or” — it’s website and social. Social platforms can build awareness and community, while your website captures leads, drives sales, ranks in search and becomes your true digital identity.

✅ Bottom line: In Australia’s digital landscape, a website is more than just a nice-to-have — it’s a core part of how customers find, trust and buy from your business. Social media gets eyes on you, but your website seals the journey.